| Type | Private |
|---|---|
| Genre | Guitars |
| Founded | 1974 |
| Founder(s) | Bob Taylor and Kurt Listug |
| Headquarters | El Cajon, California, USA |
| Employees | over 550 |
| Website | www.taylorguitars.com |
Taylor Guitars is an El Cajon, California‐based luthier, specializing in acoustic guitars, as well as semi-hollow and solidbody electric guitars. It was established in 1974 by Bob Taylor and Kurt Listug.
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In 1972, at age 18, Bob Taylor began working at American Dream, a guitar making shop owned by Sam Radding, where Kurt Listug was already an employee. When Radding decided to sell the business in 1974, a triumvirate of Taylor,[1] Listug, and Schemmer bought American Dream and renamed it the Westland Music Company.[2]
Needing a more compact logo suitable for the guitars' headstock, the founders decided to change the name to "Taylor" as it sounded more American than "Listug" and because as Kurt Listug put it, "Bob was the real guitar-maker."[3] Listug became the businessman of the partnership while Taylor was responsible on design and production. In 1976, the company decided to begin selling their guitars through retailers. In 1981, facing financial difficulties, Taylor Guitars took out a bank loan to purchase equipment.[4][5]
As of 2008 Taylor Guitars has more than 550 employees. The factory is located in El Cajon, California with worldwide distribution. A second plant has been opened 40 miles away in Tecate, Mexico where the entry-level guitars of the Taylor line (the Baby, Big Baby, and 100-200 series) are made along with the Taylor guitar cases. All other Taylor guitars are made in El Cajon, California. Taylor's corporate office is located in El Cajon, California.
Starting in January 1999, Taylor guitars are made with a patented bolt-on neck; the NT neck (new technology). It differs from other necks by using a continuous piece of wood all the way to the 19th fret to support the fretboard.[6] The standard practice is to support the fretboard up to the fourteenth fret with the unsupported portion being glued to the constantly moving soundboard. The NT neck fits into a pocket on the top of the guitar body with the desired angle being achieved by small, accurately milled neck spacers (shims). Over time, some guitars require the neck angle to be realigned (referred to as a neck reset). This process is greatly simplified by allowing the replacement of different sized neck spacers to return the neck to the required angle. Prior to 1999, Taylor Guitars had a simpler bolt-on neck. These guitar necks allow for simple adjustment later if needed. Traditional (Non-Taylor) guitars with a glued neck with a dovetail would need to be disassembled to be adjusted.[7][8]
Taylor's proprietary pickup system, the Expression System, consists of a humbucking induction pickup mounted in the neck and a pair of dynamic soundboard transducers wired to an on board preamplifier designed by Rupert Neve.[9] The entry-level 100 and 200 series use an externally similar system known as ES-T, which utilizes a single under-saddle pickup and no soundboard transducers. The first generation system was powered by a pair of AA batteries. Starting in 2007 the electronics use a 9-volt battery similarly to common piezoelectric and microphonic pickup systems in other guitars.
Taylor also produced their famous "pallet guitar",[10] a guitar made from old pallets demonstrating the importance of construction over expensive, exotic woods. The finger-board inlay humorously features a picture of a fork lift truck.